About me

My journey from being a linguistics student
to becoming an Italian hospitality copywriter

Hi, I'm Silke!

A lifelong language lover; equal parts strategic brand positioning and dreamy, carefree storytelling. I’m just as happy curled up with Seth Godin’s This is Marketing as I am reading Elena Ferrante’s tetralogy L’amica Geniale over and over again.
The latter may or may not have inspired my recent trip to Naples, Ischia, and Procida…

How it all started

At 18 years old, I went on my first solo trip to Tropea, in Southern Italy. My goal was to become as fluent as I could in Italian, and after one month of full immersion (and many late-night study sessions), I obtained my C1 certificate.

I became so enamoured with the language that I couldn’t help but soak it all in. At night, I would write in my travel diary in Italian so I could practice the vocabulary and remember every detail of the excursions I’d been on.

I had never even heard of the term 'copywriter',
but quickly learned it had my name written all over it.

The allure of learning

A few language courses and au pair experiences later (in Trieste and on Isola d’Elba, respectively), I went on to study Tourism and Recreational Management, along with Applied Linguistics for English, Spanish, and Italian.

Apart from the small fishermen’s town in Calabria where it all started for me, I explored the main Italian art cities, too, and even worked for a local tour operator in Florence… until the pandemic hit.

Rewriting the story

2020 came and went, and with my career in the Italian hospitality industry quickly shutting down,
I started to look for my next challenge. I had never even heard of the term ‘copywriter’, but quickly learned it had my name written all over it.

Personality-infused writing that allows for—or better yet, begs for—marketing strategies, too? And telling stories about Italy? Say less.

Personality-infused writing that allows for
—or better yet, begs for—marketing strategies, too?

And telling stories about Italy?
Say less.

Fast forward to the present

Ever since saying goodbye to my public-facing career in tourism, I’ve been working as a copywriter, both at a branding agency and as a freelancer.

I love coming up with the right words to promote sustainable tourism in Italy, and would love to hear how I can help you refine your communication.

So why Italy?

Working closely with companies like Girolibero, Access Italy, and We Like Tuscany has led me to write exclusively for Italian hospitality brands.

I believe this is where I truly thrive; it’s the perfect overlap between my skillset and personal interests, the sweet spot right in the middle of the Venn diagram where everything just clicks.

Writing for the Italian hospitality industry?
That's the perfect overlap between my skillset
and personal interests.

How my approach is different

Here’s what I’m not: a copywriter who sends over a Google Doc, leaving you in the dark about my decision-making. You’ll always know the reasoning behind my word choices and how they fit into your overall brand messaging.

If you’d like me to have a seat at your brainstorming table, I’m happy to join.
Looking for someone who can work independently without the hand-holding? That works for me, too—ultimately, it’s your call.

And when I'm not writing?

You’ll most likely find me baking up a storm, playing the guitar, or harmonizing to my favorite songs.

Your turn! I’d love to hear all about how your journey in Italian hospitality started. Let’s meet soon to see if there’s anything I can take off your plate.