ItaluxCopy

Luxurious copywriting for Italian hospitality brands

No one knows Italy like you do.
I'll capture your story and turn it into bookings.

Clocking out at 5? Unheard of.

The Italian hospitality industry is ever-evolving,
and so is the online landscape of travel promotion. Spring break, last-minute summer deals, a Christmas getaway; the next holiday is always right around the corner.
With your passion and expertise, no one promotes Italy better than you do, but time is finite, and there are countless other, more pressing logistics to be handled.

You deserve a breather, too.

You’ve spent months, if not years, making everyone else’s dreams a reality.
Ultimately, all you want is to focus on what you do best: offering travelers your unique insights into il bel Paese.
Winding down with a glass of prosecco at the end of the day? Tempting, but that rarely happens, since you spend your evenings crafting landing pages and email campaigns.

You need a second you.

Someone who knows Italy like the back of their hand, someone who doesn’t just speak the language but understands Italian culture, too.
But most importantly?
You need someone who’ll make the Instagram daydreamers go from ‘saving this post for later’ to persuaded clients, eager to pick up the phone and book their next trip with you.

This is where I come in.

As someone who lives and breathes Italy, I decided to specialize in writing about the country I love most.
With a degree in Tourism and Recreational Management in hand, and a second degree in Applied Linguistics for English, Spanish and Italian, I’m excited to inspire travelers to discover the kind of Italy only you could show them.

Nice to meet you, I’m Silke!

Here to help you make travelers envision and book their next Italian adventure with you, by highlighting the once-in-a-lifetime experience you have in store for them.
This is about more than fancy words—I’ll help you strategically position yourself as the top travel expert vacationers can blindly rely on.

Let's transform wanderlust into reservations.

Newsletters & email campaigns

Keep curious travelers in the loop with your insider tips for a trip to Italy; from wineries and olive oil tastings to exclusive art exhibitions.

Blog posts & landing pages

Get found in search results by sharing your expertise so people know you’re the one to know, like, and trust (oh, and travel to Italy with!)

Social media captions

Stay top-of-mind in the one place you know you’ll run into daydreaming prospects multiple times a day: social media.

Website copy

Grant travelers a clear overview of the packages and activities you offer with four compelling pages: home, about, services, and contact.

We’ve been working with Silke for a few months now, and we couldn’t be happier!
She’s been a fantastic help in making our newsletters and landing pages
more lively and engaging for our international audience.
We love her creative ideas and input.

Ilaria Cubalchini

Marketing at Girolibero